Posts in 'Instagram'

Instagram, like most social networks, can be both a great and terrible place to try to sell a product. On the one hand, Instagram is the social network with the best engagement rates out of any of them, often by …

One of the flags I use to differentiate a novice marketer from a pro when I’m talking to them – and thus how much stock I should put into what they say – is whether or not they routinely use …

Within the last couple of years, Instagram has started a new means of monitoring and punishing activity they don’t like on the site. This is currently known as the Instagram Shadowban, and it has happened to people without warning. The …

In another recent article, I talked at length about the Instagram shadowban. In short, it’s a penalty for the abuse of hashtags and other “soft” violations of the Instagram terms of service. When you aren’t explicitly breaking a rule, but …

Instagram is the single social media platform with the highest average engagement rates. It becomes even more distressing, then, if you have low engagement on your posts. Maybe this started last march, when Instagram notoriously lost engagement across the board. …

Most of the time when we talk about buying or selling particular social actions or metrics, we go back to the si mple ones; likes, follows, comments, and shares. General advice is to avoid doing it unless you’re sure of …

Instagram is one of the largest social networks in the world, despite their insistence on a mobile-only focus. They’re currently somewhere in the top 10, depending on what other networks you include; with 700 million monthly active users, they’re larger …