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Instagram Consultant Illustration

Instagram is deceptively tricky. It seems at first glance to be a pretty simple platform. Post some photos, get some people interested in them, build a community, pitch products to sell, you know how it goes.

What about hashtags? …

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Boost Post Button

In the past, I have been fairly adamant about not using the Boost Post button in Facebook. That’s because, in the past, many people have used it solely as a one-click way to lose money.

The Boost Post button converts …

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Average Engagement Facebook

It’s human nature to compare yourself to those around you. The urges that lead to competition between tribes, to competitions between nations, to the “keeping up with the Joneses” phenomenon, they’re all the same. It’s no different in business. You …

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CPM vs CPC on Instagram

In the world of web advertising, marketers always shoot for the most bang for their buck. The more your dollar can stretch, the more dollars you can make in return, and the better off your business will be.

You’re given …

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Engagement Group Illustration

There comes a time in the life of every marketer where they have the idea. Some have it almost immediately, while others take a while to come around. Everyone has it sooner or later, though.

What is the idea

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Likes Dropping on IG

By this point, you should be used to the constantly decreasing engagement rates and reach for posts on Facebook. But Instagram? The image-sharing social network has seen a lot of changes in recent years, but they haven’t done nearly as …

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Funny Facebook Posts

They say laughter is the best medicine, but is it the best marketing tool? It shouldn’t surprise you to learn that it’s somewhat effective. If you’ve been paying attention to the way Facebook works over the last half a decade …

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Facebook Service Dropshipping

Have you ever wondered how there can be dozens of businesses selling essentially the same service, without them running each other out of business? In some cases, it’s because of geographic differences, or different audience targeting strategies, or marketing towards …

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Extract Emails from Facebook

Facebook is a massive platform with billions of users, making it unique in our time. Businesses that want to get ahead often choose to use it as a resource or a tool. Sometimes it’s for marketing, sometimes it’s for growth …

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Reasons Facebook Ad Denied

Facebook has a lot of rules regarding the ads they allow on their platform. Depending on your situation, you may have encountered some of them before. You may also have encountered how inconsistent they can be sometimes.

The fact is, …

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