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Everyone knows that you need to have at least a baseline social media presence in today’s market. A Facebook page and a Twitter account are generally essential, and other businesses can benefit from the likes of Pinterest, Instagram, or LinkedIn.…

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Like vs Share Illustration

Facebook has a lot of different metrics worth monitoring, so much so that it can be difficult to figure out what’s important and what has impact. For instance: you know what a share is, but do you know what it …

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Tweet Activity Dropped

Twitter is a platform all about visibility. You want to be seen, so your content can be shared, so you can reap whatever benefits you’re angling for. It might be personal reputation or awareness, it might be clicks through to …

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Like Button on Post

There’s an ongoing controversy on social media that has existed as long as social media sites have had engagement buttons, which has been since the dawn of time. Should you, or should you not, like your own posts? If you …

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Slow Performance

Whenever the topic of Facebook ads comes up, one item is generally left out or dismissed, and that’s the “boost post” button. There are good reasons for that, but first let’s get into a little background.

All About Boosting

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Facebook Cheap Countries

Facebook’s ad marketplace is a complicated system, with costs that vary wildly depending on a lot of different factors. The type of ad, the relevance score for your copy, the positioning, the audience targeting, everything influences costs in some way …

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Messenger Video Chat

Video chat on Facebook is nothing new. It has been around since at least 2011, but with the increasing prevalence of Facebook Messenger as a casual communications tool and a marketing channel, it’s about time you started paying attention to …

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Reactions Illustration

Facebook’s bevy of ad objectives are, frankly, a bit of a mess to anyone who hasn’t been immersed in them for a while. There are a ton of different objectives, divided into categories, some with surprisingly generic names. It stands …

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Facebook Post Distribution

Over the last year or so, I’ve seen an increasing number of bloggers writing about how social media, and especially Facebook, is no longer a free platform. They cite the ever-decreasing reach of organic posts as some push from Facebook …

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Facebook Reset Password Prompt

From time to time – and for some people, more often – you may log into Facebook and find a message preventing you from doing so. The message takes many forms, but the end result is the same: Facebook wants …

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