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Facebook Lookalike Audiences

Fairly often on this site and others, when I write about Facebook Advertising, I mention lookalike audiences. However, I generally treat them as one thing, as if you can click a button and have a lookalike audience, no configuration required. …

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Instagram Story Ads

Instagram has two kinds of ads you’ll typically see. One is the traditional promoted post, a feed ad that looks just like a normal post with a sponsored label attached. The other is the Story ad, a specialized ad format …

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Crowdfire Logo

Some time ago, we published a list of Twitter automation tools with a brief description of each. One such tool is Crowdfire, which we described thusly:

“A fairly robust social media management platform. You can analyze your followers, schedule tweets,

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Sniply Logo

Guest blogging is a technique where you spend time creating powerful content for websites other than your own, with the intention of building up brand awareness and positioning a link on the blog you’re writing for. This link leads back …

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Error Posting to Page

It’s a new day, and it’s just about time to put a little life into your Facebook page. You’ve got a nice post all ready to go in your mind, or maybe on paper, and you’re ready to hit submit. …

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Changing Story Viewer Rankings

Instagram is pushing Stories more and more, so much so that they’ve made their way to Facebook as a pushed element of their upcoming redesign. Obviously, they’re a powerful tool for audience engagement and marketing.

When you publish a Story, …

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Buffer Logo

Social media scheduling is an important part of social media management. You can’t always be online and available at the peak hours for your audience, but you still want your posts to be published at the appropriate times. Scheduling allows …

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99DollarSocial Homepage

Everyone knows that you need to have at least a baseline social media presence in today’s market. A Facebook page and a Twitter account are generally essential, and other businesses can benefit from the likes of Pinterest, Instagram, or LinkedIn.…

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Like vs Share Illustration

Facebook has a lot of different metrics worth monitoring, so much so that it can be difficult to figure out what’s important and what has impact. For instance: you know what a share is, but do you know what it …

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Tweet Activity Dropped

Twitter is a platform all about visibility. You want to be seen, so your content can be shared, so you can reap whatever benefits you’re angling for. It might be personal reputation or awareness, it might be clicks through to …

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