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Supplements on FB Ads

When you’re running a business that deals in health supplements, you already have a lot of hurdles to jump.

  • Health is a billion-dollar industry, so competition is insane for every possible niche.
  • Health products have a sketchy history, and you
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Prerecorded Video for IG

Facebook and Instagram have both introduced and promoted live streaming video on their social networks, and both of them have been huge hits. Facebook’s is on par with both YouTube Live and Twitch in terms of audience sizes and engagement, …

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Pinned Post Icon

When you want to make a post on your Facebook page as prominent as possible, there are two ways to do it. Well, there are three ways to do it, but I’m going to ignore the existence of Facebook ads …

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Dropshipping With Facebook Ads

Dropshipping is a great form of business for someone who wants to dip their toes into online marketing, but doesn’t want to deal with product inventories and storage space. Since you’re not handling the products yourself, you save a lot …

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Facebook Retargeting Graphic

Retargeting is a clever technique made possible by modern tracking technology and widespread use of social media. With it, you can boost pretty much every result you could want with your ads; more engagement, more clicks, more follows, and more …

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You may have heard of boosting posts on Facebook. Scratch that; if you manage a Facebook page, I guarantee you’ve heard of it. Facebook pushes it pretty relentlessly; they want you to boost your posts so you can get more …

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Cross Posting to Instagram

We marketers often talk about using social media for marketing, and I know I personally recommend Facebook for pretty much everyone. Instagram isn’t quite as all-encompassing, but it’s also a good platform to use. When you use them both, you …

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Instagram Video Illustration

Over the last few months, you may have noticed something new coming up in your Instagram feed. These new posts are videos, but they aren’t full videos; they’re previews. In fact, they’re previews for Instagram’s closely connected and related …

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Auto Post Instagram

Over the last few years, Instagram has slowly become a more and more accessible platform for marketers. Years ago, it was a walled-off paradise, a utopia of incredible engagement rates, accessible only via their mobile app. Even emulators struggled to …

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Facebook Lookalike Audiences

Fairly often on this site and others, when I write about Facebook Advertising, I mention lookalike audiences. However, I generally treat them as one thing, as if you can click a button and have a lookalike audience, no configuration required. …

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