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Boost Post Button on Page

The ability to boost posts on Facebook is a potentially powerful tool, but there are a lot of myths and misconceptions surrounding it.

One myth I’ve seen is that you should boost every post you make as a brand page. …

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Trends Section on Twitter

To some, the Twitter trending box is one of life’s inscrutable mysteries. For others, it’s an enigma that needs to be cracked. Others still think they have it figured out, and put their conclusions to use in their marketing.

In …

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Facebook Referral Traffic Drop

Facebook is a major source of referral traffic for millions of websites. The social media giant is, for better or for worse, a massive hub of activity for billions of people worldwide. It’s not just a place for users to …

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Create Ad vs Boost Post

Boosting posts on Facebook is a common introductory way to get used to spending money for added value on Facebook, but that’s all it should be. Too man people mistake boosting posts for “simple” Facebook ads, not realizing that “simple” …

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Social Media Slump

Sooner or later it happens to everyone.

You’re sitting at your computer, ready to get to work. You’ve opened up your program of choice, be it Photoshop, Canva, an Excel spreadsheet for ideas, or even just a notepad .txt file.…

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Linking Repeatedly on FB

For years there have been rumors about the various ways that Facebook treats links on their platform. I’ve seen people claim:

  • Linking of any sort will decrease your reach, because Facebook wants to keep people on their platform as long
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Conversions Dropping on Facebook

The conversion rate you see from Facebook ads will vary over time. Sometimes it fluctuates from hour to hour, from day to day, or from ad to ad. It’s really quite tricky to keep it stable, which is why ads …

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Supplements on FB Ads

When you’re running a business that deals in health supplements, you already have a lot of hurdles to jump.

  • Health is a billion-dollar industry, so competition is insane for every possible niche.
  • Health products have a sketchy history, and you
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Prerecorded Video for IG

Facebook and Instagram have both introduced and promoted live streaming video on their social networks, and both of them have been huge hits. Facebook’s is on par with both YouTube Live and Twitch in terms of audience sizes and engagement, …

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Pinned Post Icon

When you want to make a post on your Facebook page as prominent as possible, there are two ways to do it. Well, there are three ways to do it, but I’m going to ignore the existence of Facebook ads …

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