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Hiding a Post on Facebook

Facebook as a platform is notoriously difficult to use to engage your audience. When posts reach on average a whole 6% of your audience at most, it’s incredibly difficult to reach them all. Paid ads can only do so …

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Community Tab on FB

Tabs have been a part of Facebook for almost as long as Facebook has existed. They were initially a much larger part of the site than they are today; they allowed for almost entire embedded websites and games within Facebook. …

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Posting Daily on IG

There’s a wide range of advice for when and how often you should post to Instagram, to make the most of your presence on the site. Some brands get the best results when they post about three times a week.  …

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Copyright Dispute Illustration

Everyone knows all about the copyright enforcement and various issues that plague YouTube. Did you know similar issues are rampant on Facebook and Instagram? Facebook – and Instagram, since they’re owned by the same company – has to deal with …

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Facebook Jail Unblocked

The Facebook Jail is a punishment for violating the Facebook terms of service, community guidelines, or posting guidelines, but only a little bit. The most egregious violators of the rules are generally just banned outright, their accounts suspended entirely. Those …

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Engagement Illustration

Everywhere you go, when you come across a blog post talking about social media marketing, one of the top keywords you see tossed around is engagement. This tip will boost your engagement, this one will help make your engagement better, …

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Facebook High Ad Spend

The price of running Facebook ads often seems to steadily rise, no matter what you do to stem the tide. There’s no doubt that they’re a worthwhile investment, but it’s easy to balk at the rising costs, and even the …

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Instagram Consultant Illustration

Instagram is deceptively tricky. It seems at first glance to be a pretty simple platform. Post some photos, get some people interested in them, build a community, pitch products to sell, you know how it goes.

What about hashtags? …

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Boost Post Button

In the past, I have been fairly adamant about not using the Boost Post button in Facebook. That’s because, in the past, many people have used it solely as a one-click way to lose money.

The Boost Post button converts …

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Average Engagement Facebook

It’s human nature to compare yourself to those around you. The urges that lead to competition between tribes, to competitions between nations, to the “keeping up with the Joneses” phenomenon, they’re all the same. It’s no different in business. You …

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