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Slow Performance

Whenever the topic of Facebook ads comes up, one item is generally left out or dismissed, and that’s the “boost post” button. There are good reasons for that, but first let’s get into a little background.

All About Boosting

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Facebook Cheap Countries

Facebook’s ad marketplace is a complicated system, with costs that vary wildly depending on a lot of different factors. The type of ad, the relevance score for your copy, the positioning, the audience targeting, everything influences costs in some way …

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Messenger Video Chat

Video chat on Facebook is nothing new. It has been around since at least 2011, but with the increasing prevalence of Facebook Messenger as a casual communications tool and a marketing channel, it’s about time you started paying attention to …

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Reactions Illustration

Facebook’s bevy of ad objectives are, frankly, a bit of a mess to anyone who hasn’t been immersed in them for a while. There are a ton of different objectives, divided into categories, some with surprisingly generic names. It stands …

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Facebook Post Distribution

Over the last year or so, I’ve seen an increasing number of bloggers writing about how social media, and especially Facebook, is no longer a free platform. They cite the ever-decreasing reach of organic posts as some push from Facebook …

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Facebook Reset Password Prompt

From time to time – and for some people, more often – you may log into Facebook and find a message preventing you from doing so. The message takes many forms, but the end result is the same: Facebook wants …

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PPE Engagement

When you run ads on Facebook, you can run them with a variety of different objectives. You might want views, with a traditional PPM style of advertising. You might want clicks, and funnel traffic to your website. You might value …

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Ad Fatigue Illustration

Facebook ad campaigns – and indeed, most ad campaigns everywhere – are not straight lines. You don’t start ads and let them run; you need to constantly optimize and adjust your campaigns. Usually, you start a campaign and get some …

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Calculate Engagement Rate Facebook Illustration

A lot of times, we talk about the need for particular metrics, and how some metrics are worth a lot less than others. Usually, it’s metrics like raw clicks, views, and likes that are deemed useless, while other metrics like …

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Facebook Ad Targeting Illustration

Facebook has a very powerful advertising platform, but it’s not quite the traditional ad platform you may be used to. Most prominently, it doesn’t run based on keywords, the way ad platforms like Google do.

Facebook is a fundamentally different …

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