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Linking Repeatedly on FB

For years there have been rumors about the various ways that Facebook treats links on their platform. I’ve seen people claim:

  • Linking of any sort will decrease your reach, because Facebook wants to keep people on their platform as long
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Conversions Dropping on Facebook

The conversion rate you see from Facebook ads will vary over time. Sometimes it fluctuates from hour to hour, from day to day, or from ad to ad. It’s really quite tricky to keep it stable, which is why ads …

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Supplements on FB Ads

When you’re running a business that deals in health supplements, you already have a lot of hurdles to jump.

  • Health is a billion-dollar industry, so competition is insane for every possible niche.
  • Health products have a sketchy history, and you
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Pinned Post Icon

When you want to make a post on your Facebook page as prominent as possible, there are two ways to do it. Well, there are three ways to do it, but I’m going to ignore the existence of Facebook ads …

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Dropshipping With Facebook Ads

Dropshipping is a great form of business for someone who wants to dip their toes into online marketing, but doesn’t want to deal with product inventories and storage space. Since you’re not handling the products yourself, you save a lot …

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Facebook Retargeting Graphic

Retargeting is a clever technique made possible by modern tracking technology and widespread use of social media. With it, you can boost pretty much every result you could want with your ads; more engagement, more clicks, more follows, and more …

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You may have heard of boosting posts on Facebook. Scratch that; if you manage a Facebook page, I guarantee you’ve heard of it. Facebook pushes it pretty relentlessly; they want you to boost your posts so you can get more …

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Cross Posting to Instagram

We marketers often talk about using social media for marketing, and I know I personally recommend Facebook for pretty much everyone. Instagram isn’t quite as all-encompassing, but it’s also a good platform to use. When you use them both, you …

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Facebook Lookalike Audiences

Fairly often on this site and others, when I write about Facebook Advertising, I mention lookalike audiences. However, I generally treat them as one thing, as if you can click a button and have a lookalike audience, no configuration required. …

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Error Posting to Page

It’s a new day, and it’s just about time to put a little life into your Facebook page. You’ve got a nice post all ready to go in your mind, or maybe on paper, and you’re ready to hit submit. …

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