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Facebook Retargeting Graphic

Retargeting is a clever technique made possible by modern tracking technology and widespread use of social media. With it, you can boost pretty much every result you could want with your ads; more engagement, more clicks, more follows, and more …

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You may have heard of boosting posts on Facebook. Scratch that; if you manage a Facebook page, I guarantee you’ve heard of it. Facebook pushes it pretty relentlessly; they want you to boost your posts so you can get more …

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Cross Posting to Instagram

We marketers often talk about using social media for marketing, and I know I personally recommend Facebook for pretty much everyone. Instagram isn’t quite as all-encompassing, but it’s also a good platform to use. When you use them both, you …

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Facebook Lookalike Audiences

Fairly often on this site and others, when I write about Facebook Advertising, I mention lookalike audiences. However, I generally treat them as one thing, as if you can click a button and have a lookalike audience, no configuration required. …

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Error Posting to Page

It’s a new day, and it’s just about time to put a little life into your Facebook page. You’ve got a nice post all ready to go in your mind, or maybe on paper, and you’re ready to hit submit. …

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99DollarSocial Homepage

Everyone knows that you need to have at least a baseline social media presence in today’s market. A Facebook page and a Twitter account are generally essential, and other businesses can benefit from the likes of Pinterest, Instagram, or LinkedIn.…

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Like vs Share Illustration

Facebook has a lot of different metrics worth monitoring, so much so that it can be difficult to figure out what’s important and what has impact. For instance: you know what a share is, but do you know what it …

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Like Button on Post

There’s an ongoing controversy on social media that has existed as long as social media sites have had engagement buttons, which has been since the dawn of time. Should you, or should you not, like your own posts? If you …

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Slow Performance

Whenever the topic of Facebook ads comes up, one item is generally left out or dismissed, and that’s the “boost post” button. There are good reasons for that, but first let’s get into a little background.

All About Boosting

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Facebook Cheap Countries

Facebook’s ad marketplace is a complicated system, with costs that vary wildly depending on a lot of different factors. The type of ad, the relevance score for your copy, the positioning, the audience targeting, everything influences costs in some way …

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