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PPE Engagement

When you run ads on Facebook, you can run them with a variety of different objectives. You might want views, with a traditional PPM style of advertising. You might want clicks, and funnel traffic to your website. You might value …

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Ad Fatigue Illustration

Facebook ad campaigns – and indeed, most ad campaigns everywhere – are not straight lines. You don’t start ads and let them run; you need to constantly optimize and adjust your campaigns. Usually, you start a campaign and get some …

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Calculate Engagement Rate Facebook Illustration

A lot of times, we talk about the need for particular metrics, and how some metrics are worth a lot less than others. Usually, it’s metrics like raw clicks, views, and likes that are deemed useless, while other metrics like …

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Facebook Ad Targeting Illustration

Facebook has a very powerful advertising platform, but it’s not quite the traditional ad platform you may be used to. Most prominently, it doesn’t run based on keywords, the way ad platforms like Google do.

Facebook is a fundamentally different …

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Posting Too Much on Facebook

Any time you read a post online about Facebook reach, and why your reach is low or declining, chances are pretty good that one of the tips you’ll see is “you’re posting too much.” When you post too much, your …

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Boost Unavailable Illustration

Running Facebook ads is a great way to get more reach and engagement on your posts, more followers for your page, and more hits on your landing pages. It’s also a tremendously complicated task powered by a ton of different …

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Hiding a Post on Facebook

Facebook as a platform is notoriously difficult to use to engage your audience. When posts reach on average a whole 6% of your audience at most, it’s incredibly difficult to reach them all. Paid ads can only do so …

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Community Tab on FB

Tabs have been a part of Facebook for almost as long as Facebook has existed. They were initially a much larger part of the site than they are today; they allowed for almost entire embedded websites and games within Facebook. …

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Facebook Jail Unblocked

The Facebook Jail is a punishment for violating the Facebook terms of service, community guidelines, or posting guidelines, but only a little bit. The most egregious violators of the rules are generally just banned outright, their accounts suspended entirely. Those …

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Facebook High Ad Spend

The price of running Facebook ads often seems to steadily rise, no matter what you do to stem the tide. There’s no doubt that they’re a worthwhile investment, but it’s easy to balk at the rising costs, and even the …

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