Posts in 'Facebook'

We marketers often talk about using social media for marketing, and I know I personally recommend Facebook for pretty much everyone. Instagram isn’t quite as all-encompassing, but it’s also a good platform to use. When you use them both, you …

Fairly often on this site and others, when I write about Facebook Advertising, I mention lookalike audiences. However, I generally treat them as one thing, as if you can click a button and have a lookalike audience, no configuration required. …

It’s a new day, and it’s just about time to put a little life into your Facebook page. You’ve got a nice post all ready to go in your mind, or maybe on paper, and you’re ready to hit submit. …

Everyone knows that you need to have at least a baseline social media presence in today’s market. A Facebook page and a Twitter account are generally essential, and other businesses can benefit from the likes of Pinterest, Instagram, or LinkedIn.…

Facebook has a lot of different metrics worth monitoring, so much so that it can be difficult to figure out what’s important and what has impact. For instance: you know what a share is, but do you know what it …

There’s an ongoing controversy on social media that has existed as long as social media sites have had engagement buttons, which has been since the dawn of time. Should you, or should you not, like your own posts? If you …

Whenever the topic of Facebook ads comes up, one item is generally left out or dismissed, and that’s the “boost post” button. There are good reasons for that, but first let’s get into a little background.

All About Boosting

Facebook’s ad marketplace is a complicated system, with costs that vary wildly depending on a lot of different factors. The type of ad, the relevance score for your copy, the positioning, the audience targeting, everything influences costs in some way …

Video chat on Facebook is nothing new. It has been around since at least 2011, but with the increasing prevalence of Facebook Messenger as a casual communications tool and a marketing channel, it’s about time you started paying attention to …

Facebook’s bevy of ad objectives are, frankly, a bit of a mess to anyone who hasn’t been immersed in them for a while. There are a ton of different objectives, divided into categories, some with surprisingly generic names. It stands …