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At this point, we’re all used to the way Facebook works. You want to share something on the site so you go to make a post. You paste in your link, wait for the preview to generate, type your post …

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Cheap Ad Clicks on Facebook

Facebook, like most other PPC networks, has no set minimum to the cost of a single click in their ads system. Therefore, logically, the smallest possible charge for a single click is the smallest possible amount of currency: one cent. …

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Reactions Faces

2018 is proving to be an interesting year for Facebook marketers, and not in a good way. In fact, a lot of advertising agencies are calling a January algorithm update the “nail in the coffin” for certain types …

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Facebook Sales Dropping

We’re closing in on halfway through 2018 – yes, already – and the internet is changing all around us. In the wake of fake news and the massive Facebook privacy issues, a lot has been going on with that site. …

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Auto Liker Example

Diving again into the world of gray-hat marketing, let’s talk about Facebook-based auto-liker apps.

Auto-likers are pieces of software, either run on your computer or on the cloud (which is just someone else’s computer). Their entire purpose is to drive …

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Facebook Instant Article Example

Every time Facebook rolls out a new feature, changes an existing feature, or tweaks their algorithm, the one thing everyone wants to know is whether or not that change will affect their reach.

It’s a reasonable question. Reach is important, …

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Reach Dropping Off Facebook

In the wake of the 2016 elections and a lot of loss of trust in the platform, Facebook has been making a lot of changes. Some of the most recent changes have shifted the focus of the site even further …

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Like Button Engagement

A common thought in marketing is to simply find what’s performing the best, and then imitate it. This kind of trend-following works, though it’s often mediocre. Why?

Essentially, when you’re following what is already working the best, you’re not at …

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Post Job on Page

There are two ways you can advertise a job opening on Facebook. If you have a job opening, you can do a heck of a lot worse than advertising on a site that has two billion users, right? Of course, …

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Creating a Facebook Video

You probably come to this website because you like the automation tips I give you, and that’s great! Unfortunately, you aren’t going to find any automation here. The act of creating a video for posting on Facebook is not something …

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