Posts in 'Facebook'

There are two ways you can advertise a job opening on Facebook. If you have a job opening, you can do a heck of a lot worse than advertising on a site that has two billion users, right? Of course, …

You probably come to this website because you like the automation tips I give you, and that’s great! Unfortunately, you aren’t going to find any automation here. The act of creating a video for posting on Facebook is not something …

Facebook ads can be a great source of traffic and conversions. Alternatively, they can be a huge money sink with nothing to show for it. The difference is generally in how well you’re able to optimize, iterate, and improve on …

Zapier is one of several automation systems you’ve probably seen me mention before. It’s simple to use; you set up a “zap” made up of a trigger event and an effect. Your trigger event is monitored, and when it happens, …

When you jump into Facebook analytics, there’s a default dashboard with a lot of little pieces of information you can look at. One of those boxes is your most recent posts and some metrics with their performance. You see the …

There’s more to marketing on Facebook than just the usual organic posts and paid advertising. There’s an entire section of Facebook you can use that surprisingly few marketers seem to notice. That section is Facebook Groups.

Now, Facebook Groups are …

Facebook measures reach in several different ways. In order to understand reach in general, you need to know how it’s measured and what actions can affect it.

The Three Types of Reach

Let’s start simple. Reach, in general, is defined …

Over the last year or two, Facebook has been heavily pushing Messenger. What began life as the ability to direct message people on the platform has evolved into a stand-alone app. Today, if you even try to check your …

Reach is one of those major concerns that affects everyone using social media. Reach is, quite literally, the number of people you reach with a post. On Facebook, specifically, there are three types of reach.

• Organic Reach. These are

Automation isn’t just for Facebook Pages. There are plenty of reasons why you might want to grow a personal profile as well.

• You’re a public figure and you’ve slipped through the cracks, able to grow a profile rather than a