You post to social media, we promote itStart 30 Day Trial
Facebook Instant Article Example

Every time Facebook rolls out a new feature, changes an existing feature, or tweaks their algorithm, the one thing everyone wants to know is whether or not that change will affect their reach.

It’s a reasonable question. Reach is important, …

Read more...
Reach Dropping Off Facebook

In the wake of the 2016 elections and a lot of loss of trust in the platform, Facebook has been making a lot of changes. Some of the most recent changes have shifted the focus of the site even further …

Read more...
Like Button Engagement

A common thought in marketing is to simply find what’s performing the best, and then imitate it. This kind of trend-following works, though it’s often mediocre. Why?

Essentially, when you’re following what is already working the best, you’re not at …

Read more...
Post Job on Page

There are two ways you can advertise a job opening on Facebook. If you have a job opening, you can do a heck of a lot worse than advertising on a site that has two billion users, right? Of course, …

Read more...
Creating a Facebook Video

You probably come to this website because you like the automation tips I give you, and that’s great! Unfortunately, you aren’t going to find any automation here. The act of creating a video for posting on Facebook is not something …

Read more...
Update Facebook Ads Automatically

Facebook ads can be a great source of traffic and conversions. Alternatively, they can be a huge money sink with nothing to show for it. The difference is generally in how well you’re able to optimize, iterate, and improve on …

Read more...
Facebook and Zapier

Zapier is one of several automation systems you’ve probably seen me mention before. It’s simple to use; you set up a “zap” made up of a trigger event and an effect. Your trigger event is monitored, and when it happens, …

Read more...
Numbers Under Engagement

When you jump into Facebook analytics, there’s a default dashboard with a lot of little pieces of information you can look at. One of those boxes is your most recent posts and some metrics with their performance. You see the …

Read more...
Facebook Group Icon

There’s more to marketing on Facebook than just the usual organic posts and paid advertising. There’s an entire section of Facebook you can use that surprisingly few marketers seem to notice. That section is Facebook Groups.

Now, Facebook Groups are …

Read more...
Facebook Ads Theory

Facebook measures reach in several different ways. In order to understand reach in general, you need to know how it’s measured and what actions can affect it.

The Three Types of Reach

Let’s start simple. Reach, in general, is defined …

Read more...