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Instagram Engagement

Instagram is the single social media platform with the highest average engagement rates. It becomes even more distressing, then, if you have low engagement on your posts. Maybe this started last march, when Instagram notoriously lost engagement across the board

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Twitter Automation Illustration

Twitter has a lot of rules for automation, which is both good and bad. It’s good in that it means they acknowledge that automation is an important part of a business strategy, and that it can be used in useful …

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Facebook and Zapier

Zapier is one of several automation systems you’ve probably seen me mention before. It’s simple to use; you set up a “zap” made up of a trigger event and an effect. Your trigger event is monitored, and when it happens, …

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Automated Tweeting

Do you want Twitter to manage itself? I don’t mean writing tweets and scheduling them for whenever you feel like they should go up. I don’t even mean one of those content suggestion engines, that will give you a dashboard …

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Numbers Under Engagement

When you jump into Facebook analytics, there’s a default dashboard with a lot of little pieces of information you can look at. One of those boxes is your most recent posts and some metrics with their performance. You see the …

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Facebook Group Icon

There’s more to marketing on Facebook than just the usual organic posts and paid advertising. There’s an entire section of Facebook you can use that surprisingly few marketers seem to notice. That section is Facebook Groups.

Now, Facebook Groups are …

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Sprout Social Logo

As I say so often on this site, automation is a tricky subject. The right kind of automation can save you hours every day, while tedious manual tasks chug away in the background without your input. The wrong kind of …

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Welcome Them Website

If you’ve read any of my other blog posts for other sites, you know I’m generally quite cautious when it comes to automation on social media. It’s a tricky thing to get right, and I generally urge newbies to err …

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Facebook Ads Theory

Facebook measures reach in several different ways. In order to understand reach in general, you need to know how it’s measured and what actions can affect it.

The Three Types of Reach

Let’s start simple. Reach, in general, is defined …

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Instagram Influencer Marketing Example

Most of the time when we talk about buying or selling particular social actions or metrics, we go back to the si mple ones; likes, follows, comments, and shares. General advice is to avoid doing it unless you’re sure of …

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