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Along with tools like IFTTT and Zapier, Buffer is one of the core components for a ton of excellent do-it-yourself automation apps. Using Buffer as an intermediary between your automation engine and your social media platforms has long been a …

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Zapier Buffer

If you want to keep a Twitter account active, but you don’t want to pay for a high-end automation service, content curation engine, or a similar service, you can set something up on your own.

As with any such …

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Creating a Facebook Video

You probably come to this website because you like the automation tips I give you, and that’s great! Unfortunately, you aren’t going to find any automation here. The act of creating a video for posting on Facebook is not something …

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Schedule Tweets

Part of running a good Twitter profile is having good, interesting content to share with your followers.  You want to keep a minimum level of activity, often 2-3 tweets per day, but that gets difficult if all you have to …

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Best Days and Times

One of the flags I use to differentiate a novice marketer from a pro when I’m talking to them – and thus how much stock I should put into what they say – is whether or not they routinely use …

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Update Facebook Ads Automatically

Facebook ads can be a great source of traffic and conversions. Alternatively, they can be a huge money sink with nothing to show for it. The difference is generally in how well you’re able to optimize, iterate, and improve on …

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Instagram Blacklisted Shadowbanned

Within the last couple of years, Instagram has started a new means of monitoring and punishing activity they don’t like on the site. This is currently known as the Instagram Shadowban, and it has happened to people without warning. The …

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Shadowbanned on Instagram

In another recent article, I talked at length about the Instagram shadowban. In short, it’s a penalty for the abuse of hashtags and other “soft” violations of the Instagram terms of service. When you aren’t explicitly breaking a rule, but …

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Social Engagement Help SEO

Few will disagree that social media matters for business. There are numerous examples of businesses that would fail entirely without some well-timed posts on Reddit or Twitter, and of course every business can see the growth they gain by using …

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Instagram Engagement

Instagram is the single social media platform with the highest average engagement rates. It becomes even more distressing, then, if you have low engagement on your posts. Maybe this started last march, when Instagram notoriously lost engagement across the board

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