The price of running Facebook ads often seems to steadily rise, no matter what you do to stem the tide. There’s no doubt that they’re a worthwhile investment, but it’s easy to balk at the rising costs, and even the …
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Instagram is deceptively tricky. It seems at first glance to be a pretty simple platform. Post some photos, get some people interested in them, build a community, pitch products to sell, you know how it goes.
What about hashtags? …
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In the past, I have been fairly adamant about not using the Boost Post button in Facebook. That’s because, in the past, many people have used it solely as a one-click way to lose money.
The Boost Post button converts …
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It’s human nature to compare yourself to those around you. The urges that lead to competition between tribes, to competitions between nations, to the “keeping up with the Joneses” phenomenon, they’re all the same. It’s no different in business. You …
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In the world of web advertising, marketers always shoot for the most bang for their buck. The more your dollar can stretch, the more dollars you can make in return, and the better off your business will be.
You’re given …
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There comes a time in the life of every marketer where they have the idea. Some have it almost immediately, while others take a while to come around. Everyone has it sooner or later, though.
What is the idea…
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By this point, you should be used to the constantly decreasing engagement rates and reach for posts on Facebook. But Instagram? The image-sharing social network has seen a lot of changes in recent years, but they haven’t done nearly as …
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They say laughter is the best medicine, but is it the best marketing tool? It shouldn’t surprise you to learn that it’s somewhat effective. If you’ve been paying attention to the way Facebook works over the last half a decade …
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Have you ever wondered how there can be dozens of businesses selling essentially the same service, without them running each other out of business? In some cases, it’s because of geographic differences, or different audience targeting strategies, or marketing towards …
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Facebook is a massive platform with billions of users, making it unique in our time. Businesses that want to get ahead often choose to use it as a resource or a tool. Sometimes it’s for marketing, sometimes it’s for growth …
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