
Have you ever wondered how there can be dozens of businesses selling essentially the same service, without them running each other out of business? In some cases, it’s because of geographic differences, or different audience targeting strategies, or marketing towards …
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Facebook is a massive platform with billions of users, making it unique in our time. Businesses that want to get ahead often choose to use it as a resource or a tool. Sometimes it’s for marketing, sometimes it’s for growth …
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Facebook has a lot of rules regarding the ads they allow on their platform. Depending on your situation, you may have encountered some of them before. You may also have encountered how inconsistent they can be sometimes.
The fact is, …
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Facebook is the largest social network in the world, with a ton of features for businesses and individuals. One such feature is Facebook Messenger, also just called Messenger, which is both an integrated part of desktop Facebook browsing and a …
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Facebook Insights – and all of the social media dashboards that pull data from it – can give you a ton of information about your audience and their activity. Sometimes, though, it can be tricky to find the simple metrics …
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Facebook is focusing more on friends and family, which inevitably means they’re giving businesses even less reach than before. While it’s only a matter of time before they drive off businesses entirely, they’re still a social media juggernaut, and they’re …
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At this point, we’re all used to the way Facebook works. You want to share something on the site so you go to make a post. You paste in your link, wait for the preview to generate, type your post …
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Twitter is a fantastic platform fraught with peril. On the one hand, it’s one of the best social networks available for customer service and brand engagement. On the other hand, it’s very easy to fall into a Twitter hole and …
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Facebook, like most other PPC networks, has no set minimum to the cost of a single click in their ads system. Therefore, logically, the smallest possible charge for a single click is the smallest possible amount of currency: one cent. …
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