It’s a new day, and it’s just about time to put a little life into your Facebook page. You’ve got a nice post all ready to go in your mind, or maybe on paper, and you’re ready to hit submit. …
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Instagram is pushing Stories more and more, so much so that they’ve made their way to Facebook as a pushed element of their upcoming redesign. Obviously, they’re a powerful tool for audience engagement and marketing.
When you publish a Story, …
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Social media scheduling is an important part of social media management. You can’t always be online and available at the peak hours for your audience, but you still want your posts to be published at the appropriate times. Scheduling allows …
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Everyone knows that you need to have at least a baseline social media presence in today’s market. A Facebook page and a Twitter account are generally essential, and other businesses can benefit from the likes of Pinterest, Instagram, or LinkedIn.…
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Facebook has a lot of different metrics worth monitoring, so much so that it can be difficult to figure out what’s important and what has impact. For instance: you know what a share is, but do you know what it …
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Twitter is a platform all about visibility. You want to be seen, so your content can be shared, so you can reap whatever benefits you’re angling for. It might be personal reputation or awareness, it might be clicks through to …
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There’s an ongoing controversy on social media that has existed as long as social media sites have had engagement buttons, which has been since the dawn of time. Should you, or should you not, like your own posts? If you …
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Whenever the topic of Facebook ads comes up, one item is generally left out or dismissed, and that’s the “boost post” button. There are good reasons for that, but first let’s get into a little background.
All About Boosting
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Facebook’s ad marketplace is a complicated system, with costs that vary wildly depending on a lot of different factors. The type of ad, the relevance score for your copy, the positioning, the audience targeting, everything influences costs in some way …
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Video chat on Facebook is nothing new. It has been around since at least 2011, but with the increasing prevalence of Facebook Messenger as a casual communications tool and a marketing channel, it’s about time you started paying attention to …
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