When you want to make a post on your Facebook page as prominent as possible, there are two ways to do it. Well, there are three ways to do it, but I’m going to ignore the existence of Facebook ads …
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Dropshipping is a great form of business for someone who wants to dip their toes into online marketing, but doesn’t want to deal with product inventories and storage space. Since you’re not handling the products yourself, you save a lot …
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You may have heard of boosting posts on Facebook. Scratch that; if you manage a Facebook page, I guarantee you’ve heard of it. Facebook pushes it pretty relentlessly; they want you to boost your posts so you can get more …
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We marketers often talk about using social media for marketing, and I know I personally recommend Facebook for pretty much everyone. Instagram isn’t quite as all-encompassing, but it’s also a good platform to use. When you use them both, you …
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Over the last few months, you may have noticed something new coming up in your Instagram feed. These new posts are videos, but they aren’t full videos; they’re previews. In fact, they’re previews for Instagram’s closely connected and related …
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Over the last few years, Instagram has slowly become a more and more accessible platform for marketers. Years ago, it was a walled-off paradise, a utopia of incredible engagement rates, accessible only via their mobile app. Even emulators struggled to …
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Fairly often on this site and others, when I write about Facebook Advertising, I mention lookalike audiences. However, I generally treat them as one thing, as if you can click a button and have a lookalike audience, no configuration required. …
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Instagram has two kinds of ads you’ll typically see. One is the traditional promoted post, a feed ad that looks just like a normal post with a sponsored label attached. The other is the Story ad, a specialized ad format …
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Some time ago, we published a list of Twitter automation tools with a brief description of each. One such tool is Crowdfire, which we described thusly:
… Read more...“A fairly robust social media management platform. You can analyze your followers, schedule tweets,
Guest blogging is a technique where you spend time creating powerful content for websites other than your own, with the intention of building up brand awareness and positioning a link on the blog you’re writing for. This link leads back …
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