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Instagram Consultant Illustration

Instagram is deceptively tricky. It seems at first glance to be a pretty simple platform. Post some photos, get some people interested in them, build a community, pitch products to sell, you know how it goes.

What about hashtags? …

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CPM vs CPC on Instagram

In the world of web advertising, marketers always shoot for the most bang for their buck. The more your dollar can stretch, the more dollars you can make in return, and the better off your business will be.

You’re given …

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Likes Dropping on IG

By this point, you should be used to the constantly decreasing engagement rates and reach for posts on Facebook. But Instagram? The image-sharing social network has seen a lot of changes in recent years, but they haven’t done nearly as …

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Instagram Partner Badge

Instagram has a hazy relationship with third party apps. On the one hand, they have an API that developers can access, and a whole mess of developer documentation in their help center. On the other hand, until very recently, …

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Instagram Sales

Instagram, like most social networks, can be both a great and terrible place to try to sell a product. On the one hand, Instagram is the social network with the best engagement rates out of any of them, often by …

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Best Days and Times

One of the flags I use to differentiate a novice marketer from a pro when I’m talking to them – and thus how much stock I should put into what they say – is whether or not they routinely use …

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Instagram Blacklisted Shadowbanned

Within the last couple of years, Instagram has started a new means of monitoring and punishing activity they don’t like on the site. This is currently known as the Instagram Shadowban, and it has happened to people without warning. The …

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Shadowbanned on Instagram

In another recent article, I talked at length about the Instagram shadowban. In short, it’s a penalty for the abuse of hashtags and other “soft” violations of the Instagram terms of service. When you aren’t explicitly breaking a rule, but …

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Instagram Engagement

Instagram is the single social media platform with the highest average engagement rates. It becomes even more distressing, then, if you have low engagement on your posts. Maybe this started last march, when Instagram notoriously lost engagement across the board

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Instagram Influencer Marketing Example

Most of the time when we talk about buying or selling particular social actions or metrics, we go back to the si mple ones; likes, follows, comments, and shares. General advice is to avoid doing it unless you’re sure of …

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