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Instagram Video Illustration

Over the last few months, you may have noticed something new coming up in your Instagram feed. These new posts are videos, but they aren’t full videos; they’re previews. In fact, they’re previews for Instagram’s closely connected and related …

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Auto Post Instagram

Over the last few years, Instagram has slowly become a more and more accessible platform for marketers. Years ago, it was a walled-off paradise, a utopia of incredible engagement rates, accessible only via their mobile app. Even emulators struggled to …

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Instagram Story Ads

Instagram has two kinds of ads you’ll typically see. One is the traditional promoted post, a feed ad that looks just like a normal post with a sponsored label attached. The other is the Story ad, a specialized ad format …

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Changing Story Viewer Rankings

Instagram is pushing Stories more and more, so much so that they’ve made their way to Facebook as a pushed element of their upcoming redesign. Obviously, they’re a powerful tool for audience engagement and marketing.

When you publish a Story, …

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Instagram Embed Widget

When you want to show off something on Instagram in your blog, there are a few ways you can go about doing it. Depending on how you set it up, you may have more or less control over the way …

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Posting Daily on IG

There’s a wide range of advice for when and how often you should post to Instagram, to make the most of your presence on the site. Some brands get the best results when they post about three times a week.  …

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Instagram Consultant Illustration

Instagram is deceptively tricky. It seems at first glance to be a pretty simple platform. Post some photos, get some people interested in them, build a community, pitch products to sell, you know how it goes.

What about hashtags? …

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CPM vs CPC on Instagram

In the world of web advertising, marketers always shoot for the most bang for their buck. The more your dollar can stretch, the more dollars you can make in return, and the better off your business will be.

You’re given …

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Likes Dropping on IG

By this point, you should be used to the constantly decreasing engagement rates and reach for posts on Facebook. But Instagram? The image-sharing social network has seen a lot of changes in recent years, but they haven’t done nearly as …

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Instagram Partner Badge

Instagram has a hazy relationship with third party apps. On the one hand, they have an API that developers can access, and a whole mess of developer documentation in their help center. On the other hand, until very recently, …

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