It’s human nature to compare yourself to those around you. The urges that lead to competition between tribes, to competitions between nations, to the “keeping up with the Joneses” phenomenon, they’re all the same. It’s no different in business. You …
Read more...In the world of web advertising, marketers always shoot for the most bang for their buck. The more your dollar can stretch, the more dollars you can make in return, and the better off your business will be.
You’re given …
Read more...There comes a time in the life of every marketer where they have the idea. Some have it almost immediately, while others take a while to come around. Everyone has it sooner or later, though.
What is the idea…
Read more...By this point, you should be used to the constantly decreasing engagement rates and reach for posts on Facebook. But Instagram? The image-sharing social network has seen a lot of changes in recent years, but they haven’t done nearly as …
Read more...They say laughter is the best medicine, but is it the best marketing tool? It shouldn’t surprise you to learn that it’s somewhat effective. If you’ve been paying attention to the way Facebook works over the last half a decade …
Read more...Have you ever wondered how there can be dozens of businesses selling essentially the same service, without them running each other out of business? In some cases, it’s because of geographic differences, or different audience targeting strategies, or marketing towards …
Read more...Facebook is a massive platform with billions of users, making it unique in our time. Businesses that want to get ahead often choose to use it as a resource or a tool. Sometimes it’s for marketing, sometimes it’s for growth …
Read more...Facebook has a lot of rules regarding the ads they allow on their platform. Depending on your situation, you may have encountered some of them before. You may also have encountered how inconsistent they can be sometimes.
The fact is, …
Read more...Facebook is the largest social network in the world, with a ton of features for businesses and individuals. One such feature is Facebook Messenger, also just called Messenger, which is both an integrated part of desktop Facebook browsing and a …
Read more...Facebook Insights – and all of the social media dashboards that pull data from it – can give you a ton of information about your audience and their activity. Sometimes, though, it can be tricky to find the simple metrics …
Read more...