Every time Facebook rolls out a new feature, changes an existing feature, or tweaks their algorithm, the one thing everyone wants to know is whether or not that change will affect their reach.
It’s a reasonable question. Reach is important, …
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In the wake of the 2016 elections and a lot of loss of trust in the platform, Facebook has been making a lot of changes. Some of the most recent changes have shifted the focus of the site even further …
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A common thought in marketing is to simply find what’s performing the best, and then imitate it. This kind of trend-following works, though it’s often mediocre. Why?
Essentially, when you’re following what is already working the best, you’re not at …
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Twitter as a platform can sometimes be a somewhat stunning reminder of just how many people there are in the world. Twitter only encompasses about 70 million monthly active users. The world itself has 7.6 billion people in it, or …
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There are two ways you can advertise a job opening on Facebook. If you have a job opening, you can do a heck of a lot worse than advertising on a site that has two billion users, right? Of course, …
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Along with tools like IFTTT and Zapier, Buffer is one of the core components for a ton of excellent do-it-yourself automation apps. Using Buffer as an intermediary between your automation engine and your social media platforms has long been a …
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If you want to keep a Twitter account active, but you don’t want to pay for a high-end automation service, content curation engine, or a similar service, you can set something up on your own.
As with any such …
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You probably come to this website because you like the automation tips I give you, and that’s great! Unfortunately, you aren’t going to find any automation here. The act of creating a video for posting on Facebook is not something …
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Part of running a good Twitter profile is having good, interesting content to share with your followers. You want to keep a minimum level of activity, often 2-3 tweets per day, but that gets difficult if all you have to …
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One of the flags I use to differentiate a novice marketer from a pro when I’m talking to them – and thus how much stock I should put into what they say – is whether or not they routinely use …
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