The Autolikes Blog

Facebook’s bevy of ad objectives are, frankly, a bit of a mess to anyone who hasn’t been immersed in them for a while. There are a ton of different objectives, divided into categories, some with surprisingly generic names. It stands …

Over the last year or so, I’ve seen an increasing number of bloggers writing about how social media, and especially Facebook, is no longer a free platform. They cite the ever-decreasing reach of organic posts as some push from Facebook …

From time to time – and for some people, more often – you may log into Facebook and find a message preventing you from doing so. The message takes many forms, but the end result is the same: Facebook wants …

When you run ads on Facebook, you can run them with a variety of different objectives. You might want views, with a traditional PPM style of advertising. You might want clicks, and funnel traffic to your website. You might value …

Facebook ad campaigns – and indeed, most ad campaigns everywhere – are not straight lines. You don’t start ads and let them run; you need to constantly optimize and adjust your campaigns. Usually, you start a campaign and get some …

A lot of times, we talk about the need for particular metrics, and how some metrics are worth a lot less than others. Usually, it’s metrics like raw clicks, views, and likes that are deemed useless, while other metrics like …

Facebook has a very powerful advertising platform, but it’s not quite the traditional ad platform you may be used to. Most prominently, it doesn’t run based on keywords, the way ad platforms like Google do.

Facebook is a fundamentally different …

Any time you read a post online about Facebook reach, and why your reach is low or declining, chances are pretty good that one of the tips you’ll see is “you’re posting too much.” When you post too much, your …