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Facebook Referral Traffic Drop

Facebook is a major source of referral traffic for millions of websites. The social media giant is, for better or for worse, a massive hub of activity for billions of people worldwide. It’s not just a place for users to …

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Conversions Dropping on Facebook

The conversion rate you see from Facebook ads will vary over time. Sometimes it fluctuates from hour to hour, from day to day, or from ad to ad. It’s really quite tricky to keep it stable, which is why ads …

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Facebook Retargeting Graphic

Retargeting is a clever technique made possible by modern tracking technology and widespread use of social media. With it, you can boost pretty much every result you could want with your ads; more engagement, more clicks, more follows, and more …

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Boost Post Button on Page

The ability to boost posts on Facebook is a potentially powerful tool, but there are a lot of myths and misconceptions surrounding it.

One myth I’ve seen is that you should boost every post you make as a brand page. …

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Create Ad vs Boost Post

Boosting posts on Facebook is a common introductory way to get used to spending money for added value on Facebook, but that’s all it should be. Too man people mistake boosting posts for “simple” Facebook ads, not realizing that “simple” …

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Linking Repeatedly on FB

For years there have been rumors about the various ways that Facebook treats links on their platform. I’ve seen people claim:

  • Linking of any sort will decrease your reach, because Facebook wants to keep people on their platform as long
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Supplements on FB Ads

When you’re running a business that deals in health supplements, you already have a lot of hurdles to jump.

  • Health is a billion-dollar industry, so competition is insane for every possible niche.
  • Health products have a sketchy history, and you
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Pinned Post Icon

When you want to make a post on your Facebook page as prominent as possible, there are two ways to do it. Well, there are three ways to do it, but I’m going to ignore the existence of Facebook ads …

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Dropshipping With Facebook Ads

Dropshipping is a great form of business for someone who wants to dip their toes into online marketing, but doesn’t want to deal with product inventories and storage space. Since you’re not handling the products yourself, you save a lot …

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You may have heard of boosting posts on Facebook. Scratch that; if you manage a Facebook page, I guarantee you’ve heard of it. Facebook pushes it pretty relentlessly; they want you to boost your posts so you can get more …

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